PRODUCT News
19 August 2011
PMP Media Measure allows you to gain insights into the effectiveness of your marketing campaigns. Whether you use catalogue distribution, direct marketing or other channels, we can help you track your campaign through the use of landing pages (micro sites) and personalised URLs (pURLs).
Personalised Landing pages can work in many different ways:
- enticing the prospect to register or find out more information about the product or service
- capturing information relevant to a specific campaign. Based on the prospect's answers, a lead can be distributed to the appropriate person to follow up
- capturing or confirming profile information about the prospect (e.g. phone, email, address)
Benefits of personalised landing pages
The benefits of landing pages are numerous – as prospects review your advertisement, they can conveniently respond to the offer online. Since campaign results are made available as prospects respond, in real time, you are able to monitor all aspects of the landing page, adjusting messaging, content and creative as needed to improve response on the next marketing piece.
By doing so you can:
- improve direct mail response rates
- gauge the effectiveness of different creative content
- start to build a profile of your key customers and prospects
- convert responders' preferences into revenue
For more info: www.mediameasure.co.nz