Consumer Insights & Solutions
Consulting
Getting your people together with our people can help you find the right answers from your analytical resources faster. Our highly experienced consulting team can help:
- Add value to your DM and Database Marketing strategies.
- Draw out answers from your data pool or ours.
- Support you right through from the inception to implementation of key strategic initiatives.
Mosaic Geodemographic Classification System
Mosaic is New Zealand’s most sophisticated geodemographic classification system, and one of the Pacific Micromarketing’s greatest tools from which so many services are built.
Mosaic describes New Zealand’s neighbourhoods by allocating 1.6 million residential households into 42 types and 11 overarching groups. Mosaic is in fact the only household level classification in New Zealand.
The Prospect Universe
Finding new customers is easier than you think with Pacific Micromarketing Prospect Universe. We know people and have over 700,000 New Zealand households on our database.
Prospect Universe is ready to deploy for to deploy for tactical campaigns which need to be ready in a short time frame, and also for development and management of more strategic prospect pools of consumers.
Segmentation and Software Solutions
Whether you’d like to acquire new customers; grow and retain existing customers or reactivate lapsed customers, our consumer solutions can help your business gain a competitive edge with unique customer intelligence you can act on.
Ultimately Pacific Micromarketing Solutions can help you make informed decisions that will increase your customer satisfaction and marketing effectiveness.
Local Area Planning
Pacific Micromarketing has been helping retail clients improve their returns and lower their risks for over a decade. Local Area Planning services can help you:
- Identify the best locations for new stores.
- Strategically improve the performance of your existing store network.
- Determine the most appealing mix of products and services for the local community.
- Improve the performance of local area marketing campaigns.
- Decide where to deliver flyers or catalogues for best effect.
Contact Pacific Micromarketing directly for advice and assistance on how their Consumer Insights & Solutions can help your company.